Event Marketing Measurement Association

While we work on updating our site, we are excited to share what this new name means to us:

For 7 years the nonprofit Experiential Marketing Measurement Coalition has built a reputation as the industry's measurement advocate, standard bearer and educator. Today, we are expanding and accelerating our mission.

Core to delivering on that mission is education - helping new and experienced event professionals upskill when it comes to setting objectives, collecting credible data, delivering actionable reports and more. Launching soon, EMMA will host a 13-module, comprehensive event measurement certification course based on decades of experience and insight from EMMA experts.

We invite you to join EMMA in our mission to strengthen the event and experience industry through effective measurement. For more information, email dax.callner@eventmeasurement.org.