Dax Callner
President, EMMC Board of Directors
Strategy Director, Smyle

As a strategic leader across a number of agencies, Dax Callner has over 20 years of experience developing programs for some of the world’s leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft and many others. His work has included multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events.

Dax is the Strategy Director at UK-based agency Smyle. He founded the Experiential Marketing Measurement Coalition (EMMC) in 2018.

John J. Capano
Vice President, EMMC Board of Directors
Marketing Consultant, Events & Experiences

John brings over 20 years of experience across multiple marketing disciplines including event, experiential and digital marketing. Most recently Senior Vice President, Client Development at Impact XM, John has served high-profile clients including AT&T, Disney, Intel, Invisalign, Samsung, Southwest Airlines, Toyota and others. John’s passion is in developing strategies that will help clients grow their businesses profitably and sustainably. He has deep experience across multiple verticals including B2B technology, automotive, healthcare/medical and professional/business services.

Matt Sincaglia
EMMC Board of Directors
VP, Strategy & Analytics, RedPeg Marketing

Matt is a 14-year marketing and communications veteran. He oversees consumer insights, brand strategy, trendspotting, measurement, data analytics, and new business development at RedPeg Marketing. He focuses on identifying how brands can best reach their target audience and how to optimize program performance by being data informed. Through his guidance and leadership, RedPeg has earned dozens of industry awards, including a Top 10 Most Innovative Companies award from Fast Company.

Katie Streten
Secretary, EMMC Board of Directors
Head of Creative Strategy, WRG

Katie has worked in digital and physical experiences for more than 15 years. Before joining VMLYRCommerce, Katie was the Head of Strategy for Imagination's Ford account. She has worked in B2B and B2C across multiple sectors, delivering strategy for everything from stunts to brand homes, VR immersions to influencer campaigns. With the privilege of working on award-winning teams, she has won awards including BAFTA, the Ex Awards and The Drum and speaking at SXSW.

Katie has served on the EMMC Board of Directors since 2020.

Gordon Stake
EMMC Board of Directors
Managing Partner, Event Marketing Partners

For more than 25 years, Gordon has led teams that help clients achieve their business goals & marketing objectives through face-to-face marketing. He is active in the industry, including sitting on the Board of Directors for the Corporate Event Marketing Association (CEMA), the Experiential Marketing Measurement Coalition (EMMC), and founding the Technology Event Marketing Strategy Council (TEMSC), and was on the leadership team of industry tradeshows & conferences such as PC, Unix, and Networks Expos.

Rebecca Abram
EMMC Board of Directors
Senior Manager, Strategic Events, Calendly

Rebecca is Senior Manager, Strategic Events at Calendly where she leads internal and external event functions globally. Before joining Calendy, she was a senior manager on the strategic events marketing team at Okta focused on digital strategy, reporting, and analytics, as well as working with various teams to streamline event processes.

Rebecca began her career working in technical event production, developing sales and technical (audio, video, lighting) skills which enabled her to achieve her Certified Special Events Professional designation.

Rob Curtis
EMMC Board of Directors
Owner and Director, Event Footprints

Rob has worked in live events, specifically event tech, for 20 years. His experience centers around how technology supports attendee experience and overall engagement at corporate events. Robn helps B2B marketers and event owners focusing on the data from these platforms, integrated with their own business systems, to help demonstrate the business value of live events. In conjection with Clevertouch Consulting, we have set up Event Footprints as Europes largest Event Tech / Mar Tech consultancy, focused on measurement.

Joe Federbush
EMMC Board of Directors
President & Chief Strategist, EVOLIO Marketing

Joe has been involved in exhibit and event surveys, measurement, and data-driven strategy for over 20 years. Founded EVOLIO Marketing in 2016 after working at Exhibit Surveys for 20+ years.

Mark Granovsky
EMMC Board of Directors
CEO, G2Planet

Mark Granovsky is the President & CEO of G2Planet, a leading enterprise software company serving the corporate event marketing industry. With a strong passion for innovation, business process improvement and a deep understanding of the events industry, Mark manage G2Planet's key business relationships thoroughly the industry and oversees the company’s business operations.

With over three decades of experience in technology and event management, Mark has had the opportunity to witness firsthand the transformative power of events. By harnessing cutting-edge technologies and leveraging data-driven insights, Mark is leading the G2Planet team to revolutionized the way the ‘business of event marketing’ is being managed in corporations.

Jordan Kaye
EMMC Board of Directors
CEO, Analog Events

As the Founder and CEO of Analog Events, with over two decades of experience, Jordan specialize in experiential marketing and event production. His passion lies in crafting impactful consumer experiences and partnerships that not only narrate a brand’s story but also vividly bring it to life. Committed to sustainability, his leadership steers a team dedicated to merging memorable events with environmental stewardship, ensuring our creations are as kind to the planet as they are unforgettable. Jordan holds a CSEP certification from the International Live Events Association (ILEA), where he is a member of the International Board of Governors. Additionally, he is proud to hold an LGBTBE® certification from the National Gay & Lesbian Chamber of Commerce (NGLCC).

Kim Lawton
EMMC Board of Directors
COO, Inspira Marketing

Award-winning marketing veteran Kim Lawton is the co-founder of two agencies: Inspira Marketing Group and Enthuse Marketing, both of which offer professional marketing services to businesses of all sizes. Kim uses cutting-edge marketing strategies to help brands build visibility and connect with consumers. Often referred to as “Kim Possible,” she is fueled by her belief that persistence makes anything possible and takes pride in ensuring her clients are fully satisfied with her oversight of their creative processes, account services, and production team.

Chiriga “Zoe” Moore
EMMC Board of Directors
Strategic EDI Consultant, Moore Consulting Agency

A Certified Diversity Practitioner (CDP) with over 15 years of experience in Diversity, Equity and Inclusion, Zoe provides services as a consultant, speaker and professional development trainer on all topics involving inclusive event management. supplier diversity and developing strategic initiatives in the hospitality, events and tourism ecosystem.

As a strategic disruptor and a self-proclaimed doerpreneur, Zoe engages with leaders to examine how operational biases hinder the development, enforcement, and training of policies, procedures, and programs. She is solution-driven and helps to determine measurable and sustainable programs, using data from surveys, assessments, interviews, and questionnaires.

Currently, Zoe works as the Event Producer for Nomadness Fest and Latino Travel Fest where she coordinate logistics, manages key stakeholders and advises on business strategies. Both events focus on Black, POC and Latine travelers and content creators.